Hotel Revenue Management

Hotel Revenue Management, Hotel Marketing, SMEs, Digital Marketing,

Hotel/Guesthouse Revenue Management has come a long way since its inception in the early ’80s. Initially about collecting, compiling and analysing market data in Excel spread-sheets to determine hotel rates and trying to stay ahead of the competition, revenue management has exploded to involve a series of high-speed, complex algorithms that automatically assess hotel performance to optimise demand and increase revenue.

Given the sheer impact it has on hotel performance, it’s no wonder that the art and science of revenue management is gaining greater traction among those who have the biggest vested interest in hotel performance—hotel owners. A clear and focused revenue management strategy, coupled with an equally focused Digital Marketing Strategy is the difference between profit and loss.

Omega Digital Marketing System©

The Omega Digital Marketing System has been developed over several years by an Irish based Computing/Digital Marketing Expert. The Omega Digital Marketing System is uniquely based on a Knowledge Audit of key Economy based and industry specific Meta-Data. The Knowledge Audit produces Big Data that is utilised to create a unique Algorithm; the Algorithm is then operationalised in order to put in place a bespoke Digital Marketing Strategy for a specific business, industry or sector.

While the Omega Digital Marketing System has been developed over several years by means of academic/industry research and development, the Omega Digital Marketing System has also been operationalised in a number of business types. Those businesses that have adopted the Omega Digital Marketing System have realised up to 1000% increase in revenue generating traffic to their generic websites.

The Omega Digital Marketing System has ensured the survival and growth of many businesses that were struggling in Ireland’s economic recession. The Omega Digital Marketing System has not been rolled out to market and is only provided to selected business types, it is anticipated that the Omega Digital Marketing System will continue to be provided on a selective basis rather than a market driven demand basis, this decision is based on the need to maintain the integrity of the Omega Digital Marketing System that is known only to its creator.

Hotel owners are realising that when their senior executives lead the way in revenue management they can extract optimal value from their assets, resulting in a number of flow-on benefits for owners, including a greater ability to service debt, obtain higher loans or re-invest funds into other business ventures. All of which keeps investors happy. SMEs may not have the personnel to drive such strategies and so it is important that SMEs sub-contract such important work to consultants that have been tried and tested. Continue reading

Policing in the Cloud, An Garda Siochana, Systems Architecture, Cloud Computing, ICT


Policing in the Cloud, An Garda Siochana, White Paper (2) by Vincent McKenna BSSc, PG Dip, MSc
This White Paper will propose a new IT system that could enhance An Garda Siochana’s ability to deliver on its strategic and operational objectives.




  1. Discussion – Part 1
  2. Discussion – Part 2
  3. Discussion – Part 3
  4. Conclusion
  5. References


Part 1

This White Paper (2) is a follow on from White Paper (1) will propose a new system that could enhance An Garda Siochana’s ability to deliver on its strategic and operational objectives. It will describe the high level architecture of the proposed system, the existing systems that it integrates with and the main flows of data between the new system and An Garda Siochana’s existing systems as set out in White Paper 1. It will be shown how the proposed system will support the objectives of An Garda Siochana as identified in White Paper 1. Continue reading

An Garda Siochana Policing Plan, Systems Architecture, ICT

 Systems Architecture

An Garda Siochana Policing Plan, Systems Architecture, White Paper (1) by Vincent McKenna BSSc, PG Dip, MSc

See, Also:

Policing in the Cloud, An Garda Siochana, White Paper (2) by Vincent McKenna BSSc, PG Dip, MSc

Table of Contents

  1. 1.    Abstract
  2. 2.    Introduction
  3. 3.    Fig. 1 Strategic and Operational Objectives 2012
  4. 4.    Key themes/Strategic and Operational Objectives
  5. 5.    Fig. 2 Organisational Structure
  6. 6.    Culture of Change
  7. 7.    IT and Business Objectives
  8. 8.    Communication
  9. 9.    E-mail

10. Three key IT Operational Systems

11. Revenue Streams

12. Conclusions

13. Bibliography/References


This White Paper identifies the strategic and operational objectives of An Garda Siochana. It describes how IT systems, enable An Garda Siochana to meet these objectives. And it further describes specific IT systems with an overview of functionality, architecture used and highlights the objectives these IT systems support. The IT systems included are back office applications, front office applications and infrastructure. Continue reading

Software Project Management, Software Project Failure

Software Project Failure©


This White Paper discusses the influence of Software Project Failure on Project Management.

Keywords: Software Project Failure, Software Project Management


When we talk about Project Management in the post-WW11 epoch we are talking about a formal and codified method to achieve time, cash and scope tied undertakings (Morris, 1994/2011). Project Management in the pre-war epoch would have been focused mainly on construction and engineering style projects; however, in the 21st Century, Project Management, has become synonymous with Information Technology. The Project Management Institute states that, “Project management is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements” (Project Management Institute, 2008, p.6). This evolution of the project management genre is summed up in an article by John Favaro (2010) when he says: Continue reading

Data Protection and ICT Regulation


 “We operated mainly by persuasion. But we did not hesitate to use enforcement powers where there was evidence of rights being wilfully ignored”.(1)

Personal Data was traditionally thought of as paper files that were held in filing cabinets in businesses and Government offices relating to the personal information that they held about individual workers and citizens respectively, however, with the advent of new technologies people’s personal data is now flying through cyber space at unprecedented levels. Contrary to the general view that Data Protection is a new concept introduced to address security issues relating to the Internet, it was in Germany in 1970 that the first data protection laws were enacted, however it should be noted that data protection laws were not enacted for the mere protection of individual’s privacy in relation to their personal data, but rather to ensure that there were standard protocols in place to ensure that personal data could free-flow across the borders of Europe. Kelleher and Murray tell us that improved privacy standards are nothing more than a spin off from the European Communities desire to build an internal common market (Kelleher, D. Murray, K. 2007). However, Stewart Room states that, “The maintenance of free flows of personal data between countries is the second aim of data protection laws, with the first being the protection of privacy”.(2)
Continue reading